Hey, I'm Adam.
I want to build products that connect people through games.

I'm a full-stack builder with 10 years experience in web—an owner-level thinker who can fluidly shift between strategy and execution. My core skill sets are web application development and leading teams. My unique advantage comes from layering on my experience across product, UX, and marketing. I excel in environments where I can enter an ambiguous problem space, then work closely with users and team to shape the problem and ship solutions fast.

I'm building a platform to create, play, and share mobile RPGs. I'm interested in how we can make game design more accessible, how generative AI and procgen helps creators, and how we can scale up the magic that happens when people build worlds together. I'm eager to meet with other builders who are working on the future of gaming, generative AI tech, or worldbuilding projects.

GET IN TOUCH

Email wazels@hey.com
@wazels#1693 on Discord
@awazels on Twitter & LinkedIn

CURRENTLY

Project: MUSE
A platform to create, play, and share mobile RPGs. Combining a new approach to creating games with generative AI with classic RPG gameplay.

Founder of Sword & Source, a brand building digital TTRPG tools and content
Launched 3 projects in 9 months. Grew Here Be Taverns to $10K in revenue in a few months. Ranked page 1 on Google. Shortlisted for industry award. Growing an RPG newsletter with ~3000 subs and 38% open rate.

Freelance work with Meta
Product design for a new social game launching next year.

Investor and advisor to LegendKeeper
Collaborative worldbuilding app for Game Masters.

Investor and advisor to Codex (YC S21)
Developer tool for sharing context across engineering orgs.

PREVIOUSLY

Co-Founder of LegendKeeper
Lead growth and marketing. Migrated off Patreon and launched free trials, increasing MRR by 40% and dropping platform fees from ~11.5% to ~2.5%. Launched a blog growing traffic from ~5K to ~20K per month. Lead partnership initiatives with top content creators.

UX and Engineering Leader at Shopify
Member of the first leadership team for Front End Development at Global HQ. Oversaw development of Shopify Experts marketplace from prototype to millions in revenue. Designed the first public GraphQL API for Shopify Partners.

← Read my blog

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